Liz Foreman

Digital Product Manager ·

I love creating impactful digital content products.
What am I thinking about now?


  • Content Strategy

    I have worked on content strategy for much of my career, with a focus on editorial website products and content processes. I have won awards for innovation, presented to national conferences, and have run the day-to-day activities of a content team.
  • Content Migration

    All websites need to be redesigned from time to time. I have managed the content for multiple migrations, both to new designs and new platforms. This task has included the evaluation and remapping of content and site architecture.
  • Digital Mindset

    I've helped transition a traditional media organization to the digital world. This job-within-a-job required the fostering of meaningful relationships with team members on all levels. The result was the incorporation of digital thinking into everyday business decisions, departmental processes, and written procedures.
  • Visual Curation

    I've curated a library of 7,000+ visual assets, suitable for multiple platforms. The selections have been optimized for analytics and brand while not losing site of the fundamental goal: to bring vibrancy and human touch to digital products.


Visual editor,

National Association of REALTORS®

Manage visual content strategy for HouseLogic, a home ownership website from the National Association of REALTORS® (NAR). NAR is America's largest trade association, representing 1.2 million members and covering all aspects of the residential and commercial real estate industries. Grew library from zero to 7,000+ on-brand photo and video assets from diverse sources including influencers, stock, and custom shoots. Collaborate with key stakeholders in marketing, editorial, SEO, and tech teams to ensure visuals conformed to internal and legal standards. Developed imagery-related CMS replatforming requirements.

2009 - Present

Digital strategist/Content strategist


Responsible for strategic and hands-on digital projects. Skill areas include content strategy, e-commerce, content site development, UX writing and microcopy, product description writing, marketing material creation, e-newsletter, and other digital content marketing responsibilities. Clients include non-profit, legal, and retail. Source and work with third parties, particularly skilled developers, as needed.

June 1998 - Present

Director of Multimedia Initiatives,

Enquirer Media

Directed strategy and creative development for both consumer-specific and advertiser-specific video products. Moved marketing video production in-house, saving $20,000+. Oversaw video production for web properties while building partnerships with external vendors and content providers. Internal experience also included writing and training teams on video procedures across platforms. Worked with marketing department on programs to support video products including direct mail, e-mail, search engine marketing campaigns, and collateral. Member of Gannett corporate video advisory board.

May 2007 - December 2008

Internet Site Director,

E.W. Scripps

Established one of the nation's most recognized local TV news websites. Known for innovative features that become standards in the industry, was the first local news website in the U.S. with a web-only newscast, around-the-clock online news updates, podcasts and more. Oversaw all aspects of initial site launch, from strategy, budgeting, and staffing to information design, editorial decision-making and technical implementation. Digital content products included website, e-mail newsletters, and a video-on-demand partnership. as well as numerous redesigns. Also created the area’s first hyper-local website with targeted news coverage for more than 50 Cincinnati-area communities. Supervised digital operations team of website producers, artists, technical staff, and freelance coders. Presented regular website traffic reports and analysis to senior management.

June 1998 - May 2007

Community Coordinator,

Turner Networks

Worked on numerous projects during a college internship that quickly begat a paid position. Created promotional pages for CNN TV programs. Hosted public chat rooms, handling problem users and directing the flow of conversation to news-based events and issues. Initiated public message boards based on news events. Conceptualized and followed through with feedback solutions. Integrated appropriate chat/message board content into CNN's TalkBack Live TV program in real time.

Summer 1996 and Winter 1997


Ohio University

Bachelor of Science in Journalism
Cum Laude | Activities and Societies: Founded Athens' first daily news website; Associate producer of weekly political roundtable on WOUB-TV; Member of Ohio University Equestrian Team, SPJ, RTNDA
1994 - 1998


  • HouseLogic: Folio: Digital Award and Eddie Award
  • HouseLogic: Content Marketing Award for Overall Website by Interactive Media Council, Inc.
  • HouseLogic: Content Marketing Orange Award for Content Marketing Program of the Year
  • Edward R. Murrow Awards (3)
  • Iris Award: Best Website in U.S. from National Association of Television Program Executives
  • Best Website in Ohio from Society for Professional Journalists
  • Best Website from Ohio AP
  • Best Defense of 1st Amendment from Ohio Society for Professional Journalists
  • (self): E.W. Scripps President’s Award