Manage visual content strategy for HouseLogic, a home ownership website from the National Association of REALTORS® (NAR). NAR is America's largest trade association, representing 1.2 million members and covering all aspects of the residential and commercial real estate industries. Grew library from zero to 7,000+ on-brand photo and video assets from diverse sources including influencers, stock, and custom shoots. Collaborate with key stakeholders in marketing, editorial, SEO, and tech teams to ensure visuals conformed to internal and legal standards. Developed imagery-related CMS replatforming requirements.
Responsible for strategic and hands-on digital projects. Skill areas include content strategy, e-commerce, content site development, UX writing and microcopy, product description writing, marketing material creation, e-newsletter, and other digital content marketing responsibilities. Clients include non-profit, legal, and retail. Source and work with third parties, particularly skilled developers, as needed.
Directed strategy and creative development for both consumer-specific and advertiser-specific video products. Moved marketing video production in-house, saving $20,000+. Oversaw video production for web properties while building partnerships with external vendors and content providers. Internal experience also included writing and training teams on video procedures across platforms. Worked with marketing department on programs to support video products including direct mail, e-mail, search engine marketing campaigns, and collateral. Member of Gannett corporate video advisory board.
Established one of the nation's most recognized local TV news websites. Known for innovative features that become standards in the industry, WCPO.com was the first local news website in the U.S. with a web-only newscast, around-the-clock online news updates, podcasts and more. Oversaw all aspects of initial site launch, from strategy, budgeting, and staffing to information design, editorial decision-making and technical implementation. Digital content products included website, e-mail newsletters, and a video-on-demand partnership. as well as numerous redesigns. Also created the area’s first hyper-local website with targeted news coverage for more than 50 Cincinnati-area communities. Supervised digital operations team of website producers, artists, technical staff, and freelance coders. Presented regular website traffic reports and analysis to senior management.
Worked on numerous projects during a college internship that quickly begat a paid position. Created promotional pages for CNN TV programs. Hosted public chat rooms, handling problem users and directing the flow of conversation to news-based events and issues. Initiated public message boards based on news events. Conceptualized and followed through with feedback solutions. Integrated appropriate chat/message board content into CNN's TalkBack Live TV program in real time.